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What is Social Media?

Social media refers to the means of interactions among people in which they CREATE, SHARE and EXCHANGE information and ideas in virtual communities and networks

Social Media for Business

Although SME owners recognise the power of social media in engaging with their customers, most lack the expertise, or the resources, to apply the latest digital marketing techniques.

 

You should measure success by the levels of ENGAGEMENT you have with your followers.

It is crucial that all your Social Media activity is  part of the overall Marketing Strategy of your business.

PLUS…………..Ensure the consistency and Social Momentum across all your channels

If you want your business to be part of the Social Media revolution, but are not sure how to move forward, then contact Garry for some FREE advice.

Phone him on 07801 844015 – email on garry@venta.co.uk or DM on twitter @VentaGB

The 7 most important social media channels  for businesses are:Social Media

Facebook

Social network available in 70 languages with 1.3 billion monthly active users. 425 million of these are active users logging in with mobile smartphones. Ideal for companies in B2C markets.

Twitter

Created in March 2006, Twitter is a micro blogging site.

  • Now there are 260 million monthly users worldwide and 10 million active users in the UK 
  • 80% of UK twitter users are active on their mobile device, compared to 60% globally.

There is no quick fix to getting people to follow you. You can ‘buy’ followers, they don’t help in the long term and can ruin your company reputation

YouTube

Video sharing site owned by Google, with 1.3 billion monthly unique visitors and 100 million people taking a social action (likes, shares, comments etc) every week.

  • YouTube is the second largest search engine in the world!
  • Every minute, 72 hours of video are uploaded to YouTube

Linkedin

B2B Business focused networking site with over 10 million members in the UK, and 2 million company profiles worldwide.

  • It represents 18% of the UK population – making it the no.1 professional social networking space for the UK
  • 79% of LinkedIn users are over 35, and it’s also the only main social media site where men outnumber women
  • Every second 2 new members join Linkedin

Google+

Social network launched in 2011, attracting 25 million members in its first month! Now estimated to have 830 million active monthly users.

Google+ is quickly becoming an essential part of any business’ social media strategy and is making a Google+ account mandatory for all Gmail users.

Pinterest

The image based social network has grown dramatically  in the past six months and now boasts more than 60 million monthly users – with 80% being female.

It is a social network that allows users to visually share, curate, and discover new interests by  ‘pinning,’ images or videos to their own or other  pinboards
You can either upload images from your computer/mobile device or pin things you find on the web using the Pinterest bookmark.

Instagram

Instagram is the fastest growing social network globally!

Now has 200 million unique users every month, but at its current growth rate of 23%, (over the last six months) Instagram is expected to have 302 million users by 2015.

Instagram is the No. 1 social network for delivering engagement, according to a recent report by Forrester. The social network delivers 58 times more brand engagement than Facebook and 120 times more than Twitter. Instagram is different from other social platforms; there are not any clickthroughs or actions beyond viewing, liking or sharing a post.

This means campaigns are purely for branding and they are measured based on reach, ad recall and awareness.