SEARCH MARKETING
Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others.
It involves two disciplines:
SEO (search engine optimization) and
SEM (search engine marketing).
- SEO focuses on acquiring customers via visibility in natural/organic search results.
- SEM focuses on acquiring customers by placing paid ads on search result pages.
What is Search Engine Optimization (SEO)?
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Google recommend the following to get better rankings in their search engine:
- Make pages primarily for users, not for search engines.
- Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as cloaking.
- Make a site with a clear hierarchy and text links.
- Every page should be reachable from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Make sure that your <title> elements and ALT attributes are descriptive and accurate.
- Keep the links on a given page to a reasonable number (fewer than 100).
