Online Marketing
Our core Online Marketing activities
- Keyword Research
- Web site optimization
- Content writing
- Audit of your current web site
- Competitor web inteligence & analysis
- SEO
- Social Marketing
- Traffic Building
But everything a business does on or off line should still be about the core principals of Marketing.
There are still the same number of customers out there , they just want to be dealt with in new and exciting ways.
Marketing Fundamentals
Marketing has always been difficult to define in a simplistic way, so tends to be widely misunderstood. The definition from the Chartered Institute of Marketing (CIM): Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Which means in plain terms – it is about the effective balance between the companies need for profit and the customer’s need for superior value.Marketing Mix
The ‘Marketing Mix’ is a term used to describe the combination of day-to-day tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group. So it really comes down to you offering:- What your customers really need and want
- At just the right price
- At a time and place they find most convenient
- Having heard about you in a way that encourages them to buy.
It is also referred to as the ‘4 Cs’ –