Finding the right keywords for SEO and PPC campaigns
Keyword research is one of the most important, valuable, and high return activities in online marketing.
Ranking for the “right” keywords can make or break your website. Through the detective work of researching your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers and competitors.
It’s not just about getting visitors to your site, but about getting the right kind of visitors.
With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers (potential customers) are already actively seeking.
Keyword-rich content ensures that your webpages will appear in Google’s or Bing’s top results.
Updating your web texts with valuable keywords, as well as variations of those keywords, will help to ensure successful keyword optimization.
Find keywords with less Competition – its easier to get rankings in the short term!
You should never rely solely on top keywords. The most popular keywords have the biggest search volume – but every day, thousands of your potential customers use small volume search terms for their queries.
These types of keywords are called long tail keywords (three and four keyword phrases), which represent about 70% of all search traffic. Since there is less competition for low-volume keywords, their use will allow a website to easily obtain higher rank.
Plus it has been proven that long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for “training shoes” is probably browsing, and not ready to buy. On the other hand, someone searching for “best price on Nike Fingertrap max size 9” practically has their credit card out!
Take the first step to great keyword rankings…………….
Give us a call or send an email with your web address and your biggest competitor’s web address.
We will do some basic preliminary research and offer you some FREE advice.