Our core Digital Marketing activities
- Social Media Marketing
- Blog Creation
- Keyword Research
- Web site optimization
- Content writing
- email Campaigns
- Competitor Analysis
- Traffic Building
Marketing has always been difficult to define in a simplistic way, so tends to be widely misunderstood. The definition from the Chartered Institute of Marketing (CIM):
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
Which means in plain terms – it is about the effective balance between the companies need for profit and the customer’s need for superior value.
The ‘Marketing Mix’ is a term used to describe the combination of day-to-day tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group.
So it really comes down to you offering:
- What your customers really need and want
- At just the right price
- At a time and place they find most convenient
- Having heard about you in a way that encourages them to buy.
It is also referred to as the ‘4 Cs’ –
- Customer Value
- Cost to the Customer