Google likes fresh content, so updating your blog regularly helps with more targeted traffic and quality links.

Why do you need a company Blog:

• To increase sales
• To add value to your products and services
• To open a dialog with your customers
• To raise awareness of your company, products, and services
• To demonstrate your knowledge and expertise
• To provide customer service and support
• To improve public relations (for example, media relations, reputation management, crisis management, and so on)
• To drive traffic to your other website(s)
• To give some personality to your corporate image